Facebook changed the world. It changed how people connect online. It was the biggest thing around and stayed that way for years. Then the cracks started showing. First came the e-cards, then came the Minions memes, and before you knew it every Karen in a hundred-mile radius was complaining on Facebook because they had nowhere else to go.
Let’s face it, Facebook has seen better days. It’s where you go to see what you were looking at on Reddit two days ago. Or two weeks ago.
Facebook’s time could be coming to an end. While it still has billions of users, Facebook is slowly losing its hold on younger people, especially Millennials and Gen Z. What happened? What killed Facebook for Millennials and Gen Z? Is there a new alternative on the horizon?
- Facebook Groups Lost the Plot
We use Facebook to stay in touch with others. We join Groups and communities and talk about shared interests. At least, that’s how it used to be. That was back before Facebook completely lost the plot.
Facebook Groups are now a bit of a mess. They are filled with spam and unwanted ads. Even if you have the best adblocker in the world it won’t save you from the MLM scheme the admin is trying to con you into. Young people want somewhere they can talk to each other without someone throwing themselves into every conversation.
These groups TRY to foster a community. They try to give you a place to have a virtual hangout. Then you spend a few days there and know it was pointless. It’s not long before you’ve quit the group to get away from it all. We get it Karen, you found yourself in a pyramid scheme – we don’t want to join you there.
- It’s Not a Good Use of Your Time
Most people are becoming more aware of how much time social media takes up. It’s true that you can spend hours sifting through your Facebook feed, but what good does that do you? This isn’t to say that social media can’t be a force for good. There are lots of amazing things you can do with social media. It’s all about how you use it.
You want a social media platform that lets you communicate with likeminded people in your city, talk to them, and maybe meet up in real life. You want a more localized solution where you’ll find people like you. A platform like ASKWHO lets you connect to local people and talk about your shared interests. Get together with them and create genuine lasting friendships and relationships with other people.
There’s no telling where that other person on Facebook is from. How much of your time is wasted on talking to them. People want a social media app that lets them connect but doesn’t waste their valuable time.
- Facebook Has Seen Better Days
Anyone can tell you that trying to be cool is the most uncool thing you can do. While Facebook spent years at the top of the charts with young people, its monumental fall from grace has made it anything but.
You only have to look at some of Facebook’s most recent advertising campaigns to understand this. The company has made several ads about how much it has failed but promises to do better. These promises are good for older and more experienced users. They remember the “good old days” of Facebook and hope to see a return to form. However, they don’t do anything for younger people and new users. Gen Z don’t want to log in and see what their parents are up to… or their parents to see what they are up to. They want to be somewhere fresh and new.
Facebook isn’t as cool as it used to be. Between all the trolls, misuse, and privacy concerns, the brand has never been less relevant for younger people.
- Other Social Apps… Just Do It Better
Most people use Facebook as a utility more than anything else. They talk to people, share photos with friends and family, and use Facebook for professional networking. The problem is that Facebook isn’t the best option for doing these things anymore. Not in a world where Instagram, LinkedIn, Reddit, Twitter, and TikTok exist.
Instagram lets you share your world with others. LinkedIn connects you professionally. Twitter lets you share your unfiltered opinions. Reddit has massive communities with great moderation to keep things on topic. TikTok lets you explore your creativity. ASKWHO lets you build a local community. Everyone else does what it does, but better.
Ready to Use ASKWHO?
There are plenty of reasons young people are abandoning Facebook in droves. But if you want a social media platform that really gives you what you need, then check out ASKWHO, the latest social media app for young Dubai residents and expats who want a little corner of the internet for themselves. Early access is waiting, so sign up today.
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